See every look from ADEAMonline's fall 2022 collection:
Hanako Maeda is celebrating 10 years of her label Adeam this season. As such, she’s indulging in some well-deserved nostalgia. First, she remembered her earliest memories of living in New York, when she would walk in Central Park after school in the fall. The other core memory informing the season is her New York Fashion Week debut in fall 2013, when she presented an Into the Woods inspired collection.
Both are equally important in understanding the fall 2022 collection, though the academic influence is often more apparent than the fairytale. In 2013, the collection was dressier and darker. Maeda’s feminine aesthetic was apparent, but it wasn’t as refined or individualized as it is now. What a difference a decade makes.
For womenswear this season, Maeda honed in on wearable everyday pieces with a scholastic edge, many of which can be converted or styled differently. The lookbook opens with a puffer jacket deliberately deconstructed to show the detachable sleeves and skirt. This versatility, which is repeated in shirts and even knits, can be really effective especially when the mechanics of how you’d take something apart or put it back together are hidden.
This season is two collections in one: the main womenswear collection and Ichi, a unisex, less expensive line. Again, the uniform influences are apparent, though via asymmetric polo shirts and khaki pants rather than pleated skirts and sweaters. Someone, go flag the Gossip Girl wardrobe team.