Plastic, which is a part of almost every sneaker on the market, presented a problem for both brands as they thought about building a more earth-friendly shoe:
Author:Whitney BauckPublish date:Apr 18, 2019Despite the fact that sustainable goods and sneakers are two of the buzziest categories in fashion right now, historically they've had surprisingly little overlap. There have been successful counterexamples in the form of comfort-driven Allbirds runners and fashion-forward Veja kicks, but in general, sustainable fashion fans and sneakerheads have occupied two circles on a Venn diagram that barely touch.
For Everlane, which has pledged to make its entire supply chain free of virgin plastic by 2021, the goal was to create a shoe using as little virgin plastic as possible. The result is a sneaker composed of recycled polyester laces and lining, leather uppers and soles made with a combination of natural rubber, recycled rubber and 5.8% virgin plastic.
While it's clear that Everlane is going to great lengths to make sure each element of its new sneakers is sourced responsibly, Melville admits that the brand still hasn't figured out what to do with sneakers at the end of their lifecycle. It might seem simple, but the single-material shoe is a solution that took almost 60 Adidas employees on four continents six years of hands-on research to develop.
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