Adidas Facing Mind-Blowing Losses Over Aborted Kanye West Deal

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Adidas Facing Mind-Blowing Losses Over Aborted Kanye West Deal
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The German sportswear company—which cut ties with Ye in November—says it will potentially lose hundreds of millions of dollars in 2023 if it doesn’t sell its stock of Yeezy sneakers.

says it’s facing a massive hit to its profits.

“The numbers speak for themselves. We are currently not performing the way we should,” CEO Bjørn Gulden said in a

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