Sportswear maker Adidas reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.
“Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement, without giving a reason for the decision.
It sought to block the group’s application to use the design on goods that the German sportswear maker also sells, such as shirts, hats and bags. The group applied for a federal trademark in November 2020 covering a yellow three-stripe design to use on a variety of products including clothing, publications, bags, bracelets and mugs.
Adidas said in the filing that it has been using its logo since 1952, and that the Black Lives Matter design would likely make shoppers think their goods were connected or came from the same source.
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