Adidas Signs Premier League-Record $1.15 Billion Manchester United Sponsorship With Increased Focus On Women’s Team

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Adidas Signs Premier League-Record $1.15 Billion Manchester United Sponsorship With Increased Focus On Women’s Team
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The German sportswear giant will renew its jersey sponsorship with United, marking the biggest deal in EPL history.

The German sportswear giant will renew its jersey sponsorship with United, marking the biggest dealUnited’s new ten-year kit deal with Adidas runs from 2025 until June 2035, an extension of the club’s $963 million ten-year deal with the German sportswear brandThe $1.15 billion deal translates to $115.6 million per season, which is the biggest shirt supplier value in Premier League history, beating out Manchester City’s $83.

TeamViewer, a German computer software company, continues to be the team’s front-of-shirt sponsor for the third successive year after it struck a five-year contract in 2021., both parties put emphasis on the Manchester United women's team. “The new deal increases the focus on the Manchester United women’s team since their reintroduction in 2018—continuing Manchester United and adidas’s commitment to drive the women’s game forward,” the statement said.

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