Adidas will soon debut a new sports bra line, but one of its ads doesn't show the bra at all.
The sports apparel company pinned the ad to its Twitter page Wednesday, under a link that connects to the bra collection for anyone who makes it that far. The ad's tagline: #SupportisEverything."We believe women's breasts in all shapes and sizes deserve support and comfort," Adidas says in the campaign."Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
In a statement to CNN Business, Adidas said,"A sports bra is the single most important piece of workout apparel for those with breasts.""The confidence and support it gives can have a significant impact on someone's performance and ability to stick with sport... The gallery was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount," the statement said.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
25 cities Americans are flocking toTo determine the cities Americans are flocking to, 24/7 Wall St. reviewed data from the U.S. Census Bureau’s Population Estimates Program. Cities were ranked based on the percentage increase in population due to net migration from April 1, 2010, to July 1, 2020. For similar lists visit 24/7 Wall St. .
Read more »
25 Famous Women on Their Guilty Pleasures and IndulgencesCelebrities like Oprah, Brenda Song, and Saweetie share what they splurge on.
Read more »
How I raised my salary to $200K in security intelligence over 25 yearsI'm a 46-year-old head of security at a major pharma company earning more than $200,000 a year. Here's my salary journey over 25 years.
Read more »
Cancer ‘moonshot’ has lofty new goal: halve deaths in 25 yearsResearchers take stock of the US$1.8-billion initiative’s first five years as Biden announces ambitious target.
Read more »
Jared Rhoden leads Seton Hall to win over No. 25 XavierWith the senior star Jared Rhoden leading the way, and Seton Hall owning the glass, the Pirates won for the third straight time, holding off No. 25 Xavier, 73-71, at Prudential Center Wednesday nig…
Read more »
China’s ‘The Battle at Lake Changjin II’ to Get 25 City U.K.-Ireland Release (EXCLUSIVE)Trinity Cine Asia has acquired rights to mainland Chinese blockbuster “The Battle at Lake Changjin II” for release in the U.K. and Ireland. The deal was struck with sales agency Distribution Worksh…
Read more »