Adidas ended its partnership with Ye, formerly known as Kanye West, after he made a string of hateful and antisemitic remarks.
The company said it will donate a significant amount of the revenues to organizations that combat discrimination and hate.Adidas said Friday that it will start selling Yeezy products later this month for the first time since it ended its relationship with rapper Ye in October.
The apparel company cut ties with Ye, formerly known as Kanye West, after he made a string of hateful, antisemitic comments. Adidas said it will donate a significant amount of revenues from the sale to at least two organizations that combat discrimination and hate, the Anti-Defamation League and the Philonise and Keeta Floyd Institute for Social Change.
"Selling and donating was the preferred option among all organizations and stakeholders we spoke to," Adidas CEO Bjorn Gulden said in a statement. Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyThe ADL aims to fight antisemitism, while the organization run by family members of George Floyd works on criminal and social justice issues. Adidas said it has explored many options for what to do with existing inventory after it ended its partnership with Ye, and spoken with a diverse group of people about how to proceed.
"We believe this is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities," Gulden said."There is no place in sport or society for hate of any kind and we remain committed to fighting against it."
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