Evoking a retro athletic vibe, the range will anticipate the launch in stores of the Adidas x Gucci looks first revealed during the luxury brand’s runway show in February.
imbued both men’s and women’s lines with a retro flair, playing with silhouettes, bold colors and geometric patterns blending both companies’ motifs.The three stripes in both versions were widely used on tracksuits, joggers and short shorts, as well as more refined overalls — including a terrific women’s design in pink — and tennis-inspired polos and pleated skirts.
Flared pants, bowling shirts, knitted vests and sweaters for men added to the more polished side of the collection and strengthened the 1970s inspiration. This was further enhanced by striking geometric prints that combined Adidas’ Trefoil symbol with the Florentine brand’s Interlocking G graphic and that were splashed on safari jackets, crop tops and shorts, among other pieces. Other combinations of the two logos subtly defined the delicate weave of feminine tulle tops and pencil skirts.
Elsewhere, the Trefoil leaf logo was included in the GG monogram pattern, as seen in anoraks and windbreakers rendered in vibrant shades, for example.Sneakerheads will find a special version of the renowned Adidas Gazelle style, available in a wide range of colors, as well as flamboyant alternatives with rainbow platforms. Gucci’s Horsebit loafers in leather or suede were enriched with both brands’ three stripes, while the Adidas Trefoil popped up on statement clogs and leather pumps.
Handbags offered an additional canvas to explore the cross-pollination between the two brands, as seen in heritage designs including the Gucci Horsebit 1955 cross-body bag defined by the brand’s signature equestrian-inspired hardware. Duffel bags in different sizes, as well as camera bags, displayed both brands’ names — with the Florentine house’s one spelled backward — or were rendered in the same geometric graphics that appeared on ready-to-wear.
Michele further dived into the Gucci archives to step up the accessories game with a rendition of a logoed golf bag as well as to introduce colorful umbrellas in the collection. Silk scarves, chunky jewelry, colorful hair clips and a selection of hats — including statement bucket hats partly crafted from regenerated nylon — completed the range., the lively images of the lineup nod to old-school catalogues portraying a range of characters in static poses and holding sporty props.
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