The creative design giant is going “all-in” on generative AI with a new set of generative AI tools in Adobe Illustrator.
Designers and marketers can now use generative AI to change colors, themes and fonts of graphics in Adobe Illustrator through text prompts, Adobe announced Tuesday. The announcement comes as Adobe pushes forward in its plan to integrate a range of generative AI features into its flagship design products.
“We actually think that all content will be in some shape or form, edited through generative fashions in the near future,” Alexandru Costin, vice president of generative AI at Adobe, toldGenerative Recolor is available in beta in Adobe Illustrator, software that is mostly used to create logos, posters, packaging for products, websites and apparel designs.
Adobe users have created almost 280 million images in total using Adobe’s text-to-image AI tool since March. Responding to increased interest from consumers Adobe recently announced its plans to bring its generative AI capabilities to. A number of artists and Adobe stock contributors have expressed concerns about their work being used to train Adobe’s generative AI model without their explicit permission and the lack of transparency about how public domain images are used.
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