Join us as we pixel peep the handy tools coming to Adobe’s apps
Welcome to our Adobe Max 2022 liveblog, where we’ll be covering all of the big announcements from today’s festival of creative apps. Whether you’re a fan of Photoshop, Lightroom, Premiere Pro, or just seeing the future of creative digital tools, Max is always a fun ride – and we’ll be rounding up all of the news here as it happens.
Even if you aren’t a hardcore Adobe fan, the Max conference is always a good sneak peak at the cutting-edge creative tools that are coming down its expertly-rendered pipeline. Given the increasingly hot competition Adobe is facing right now, from Google’s AI editing tools to machine-learning wizards like Dall-E, this year’s conference should be particularly fascinating.
Could Adobe go the whole hog and announce ‘Photoshop on the web’ as fully free for everyone? It’d certainly be a bold, and very welcome, statement. I’ve been pretty bowled over by the development of Adobe’s masking tools in the past few years. If the past couple of Adobe Max conferences are anything to go by, we should see them go up a notch in Lightroom and Photoshop today.
Or perhaps Adobe Sensei could learn to fetch me a beer while I spend more time faffing about with the color wheel. Just over a year ago, Adobe splurged $1.3bn on a video software service called Frame.io, which lets creative teams upload, review and approve video footage remotely in the cloud.
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