In an interview at the Adobe MAX Conference in Los Angeles, the President of Adobe’s Digital Experience Business, Anil Chakravarthy, thinks AI can help solve marketers’ challenges.
He revealed new tools the company has developed to help this group in these trying times, specifically around personalization, which he believes to be a challenge for marketers.
“Customers need to be influenced or spoken to in a certain way. And if you don't do that, you're just background noise,” he said. “You can spend all the money you want, you're just going to be background noise.”early October. The company uses AI to speed up the time it takes to analyze return on investment metrics from months to weeks.
The modeling service works together with Attribution AI, an algorithmic formula for touchpoint attribution. Together, Adobe promises marketers a unified view of what channels and campaigns deliver the best ROI, based on the company’s owned first-party data.
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