Just seven months after its beta debut, Adobe's Firefly generative AI is set to receive a trio of new, more powerful models and a host of fresh capabilities.
is set to receive a trio of new models as well as more than 100 new features and capabilities, company executives announced at the Adobe Max 2023 event on Tuesday. The Firefly Image 2 model promises higher fidelity generated images and more granular controls for users and the Vector model will allow graphic designers to rapidly generate vector images, a first for the industry. The Design model for generating print and online advertising layouts offers another first: text-to-template generation.
Adobe is no stranger to using machine learning in its products. The company released its earliest commercial AI, Sensei, in 2016. Firefly is built atop the Sensei system and offers image and video editors a whole slew of AI tools and features, from "text to color enhancement" saturation and hue adjustments to font and design element generation and even creating and incorporating background music into video scenes on the fly.
The final, Design model, is geared heavily towards advertising and marketing professionals for use in generating print and online copy templates using Adobe Express. Users will be able to generate images in Firefly then port them to express for use in a layout generated from the user's natural language prompt. Those templates can be generated in any of the popular aspect ratios and are fully editable through conventional digital methods.
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