AEW makes its UK debut at Wembley Stadium in August.
"I'll say this, that the simple business law of supply and demand, that goes without saying," Jarrett said.
"Going into the United Kingdom, with the Khan family presence, not just with Fulham and not just with the Jacksonville Jaguars but with the brand of AEW and the great partnership that ITV brings, there were obviously multiple options. "Do we do a five city tour in Glasgow Birmingham. Manchester London? What is the right strategy? Do we go over and just do one show at the O2? They were so many different options," he continued.
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