Foxtel and Seven West Media are the favourites to retain the rights, but the AFL is still considering other options in a bid to push the price higher.
The AFL Commission will push to break its $3 billion record for a five-year broadcast and streaming deal from 2025, despite reports existing broadcast partners Foxtel and Seven West Media remain the favourites to retain the rights at present levels.
The Swans’ Lance Franklin celebrates kicking a goal during their victory over the Collingwood Magpies on Sunday.The broadcast battle comes amid one of the competition’s most even seasons in recent history, with the top four and final eight still in flux before the last round of the season. AFL heavyweights including Collingwood, Carlton, Richmond, the Sydney Swans and the Brisbane Lions are all in the mix, while the Geelong Cats will finish the season at the top of the ladder.
The AFL signed a $2.5 billion, six-year deal with Seven and Foxtel that expired this year, but was renegotiated during the pandemic for an extra two years untilNetwork Ten and its streaming partner Paramount Plus have made a joint bid for the AFL broadcasting package. Nine Entertainment and its streaming service Stan also made a partial bid, to compete with the incumbents.
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