After being booted from Facebook and Instagram, Andrew Tate is being scrubbed from TikTok. Is this the end for his misogyny?
Tate, a former kickboxer, is the kind of figure the "manosphere" regularly produces, says Joshua Roose, an extremism researcher at Deakin University.The manosphere refers to a collection of websites, podcasts, and forums that serve as a locker room for toxic masculinity, where men gripe about all the bad things being done to them by women.
If you've ever watched an unboxing video, or a product review, and been asked to click on the custom link beneath the video to buy the product, that's affiliate marketing. "It has all the hallmarks of a pyramid scheme," Daniel Angus, a professor of digital communications at the Queensland University of Technology , said.Paul Harrigan, an expert in digital marketing and social media at the University of Western Australia, agreed."People up the top with a high engagement rate will be making a profit for sure."
"Their message is that more needs to be done to empower men and women need to be domesticated and return to the home."And the strategy worked.Videos of him sharing misogynistic rhetoric were being liked and shared millions of times across platforms.By then, thousands of affiliate marketers and other manosphere influencers had an economic stake in Tate's celebrity."It's more than fandom," Ariadna Matamoros Fernandez, a digital media expert at QUT, said.
Domestic violence groups have grown increasingly worried that Tate's misogyny could influence young minds."Young men in male-dominated institutions may feel drawn to this material — it may be seen as the forbidden fruit," he said.
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