There won’t be any national ads from cryptocurrency companies during Super Bowl LVII, according to a spokesman for Fox, a reversal from last year’s game when firms splurged on star-studded commercials
a crypto platform whose stock is down 70% from a year ago, had people getting off their sofas last year to capture a bouncing QR code in its commercials—generating 20 million hits on its website in one minute, the company said.“While we are incredibly proud of our first national ad,” the spokeswoman said, “we won’t be appearing in this year’s game.”
Crypto imploded in 2022, as investors lost faith in digital assets and the industry was plagued with crisis. But unlike other collapses, it has largely avoided rippling into other markets. WSJ explains how crypto became so interconnected. Illustration: Mallory Brangan Crypto.com, whose Super Bowl ad last year starred basketball player LeBron James, didn’t respond to a request for comment.
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