After massive outage, small-business owners lament — and reconsider — dependence on Facebook.
small-business owner J.D. Holland frantically printed 250 flyers to post around Burnsville, Mississippi, and considered buying an ad in the town’s two-page local paper to keep business flowing at his farm store and nutrition club.
“It really made me get in my thinkers about what I need to do from an advertising perspective in case anything goes down,” Holland said. “Facebook won’t care [we lost sales], but we have so much trust.”on Monday, and said advertisers were not billed for ads during the outage. “What do we do?” he said. “It’s like a bait and switch. It's like you set the hook in our cheek and we have some semblance of a business and then, boom, it went down.”
Facebook’s outage came as public scrutiny over the platform’s size and influence in the country’s everyday political, social and economic lives continues to escalate. Former Facebook employee and whistleblower Frances Haugen “It’s right you want to diversify the channels by which you reach customer base,” she said. “But if the only way you can advertise online is one of two companies, that is not a real choice that you have.”
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