SPONSORED: AI-Powered Automation As A Route To Boosting Productivity ZohoCRM
Consumer expectations for self-servicing are higher than ever, led by the standouts of customer experience in each industry.customer retention and sustained growthIn this climate, sales and marketing teams need to be hyperflexible—to interact when, where, and how their customers want. And they need to prioritize personalization, tailoring experiences to meet rising expectations.
But investing in a CRM with AI-enabled automation can shift an organization’s repetitive tasks—composing follow-up emails, scheduling, managing socials—to clear time-sapping jobs from the schedules of employees. And this level of intelligent automation can significantly cut costs. With increased efficiency and productivity, growing businesses can hire staff who can think big and spend on automatable tasks.AI-powered CRM isn’t all chatbots and no employees. The optimal AI- and automation-powered CRM gives its human workforce the right insights to apply as they believe best suit their customers so sales and marketing teams can offer more engaging, more satisfying experiences.
It can serve the workforce with the optimal combination of insights and time. Beyond consolidating customer information into one database, an AI automation–enriched CRM can take on repetitive tasks like scheduling content or following up on low-priority prospects.CRM platforms empowered by AI automation transform the way we work.
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