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Kenjiro Tsuda wins case against TikTok account in landmark Japanese verdict to protect publicity rights
AI tool that copied actor’s ‘lustrous’ voice violated his rights, Tokyo court ruleshas ruled that the human voice has legal protection after a landmark case involving a well-known actor and a TikTok account that he claimed had cloned his “lustrous” baritone voice in its AI-generated videos.
Tokyo district court said on Wednesday that voices should enjoy the same protection as publicity rights, at the end of a closely watched legal action brought againstremove the videos, noting that the user had deleted them soon after the suit was filed last November.
“The unauthorised use of a performer’s voice … can be considered an infringement on publicity rights,” said the presiding judge, Aya Takahashi. The lawsuit is believed to be the first in Japan seeking to defend an individual’s vocal identity against AI-generated copies.
Japan’s voice actors, many of whom achieve star status through their “appearances” inAn actor’s voice “is the result of years of rigorous training and apprenticeship”, Yuko Sasaki, executive director of theTsuda, 55, claimed that the 188 TikTok videos uploaded on an anonymous account between July 2024 and September last year had been narrated by a “deep” and “lustrous” voice that could only be his. In response, the platform argued that the videos contained a “generic male voice” and that any perceived similarities to Tsuda’s voice were highly subjective.
The verdict is the first in which a Japanese court has declared that the human voice is protected under publicity rights, a reference to the ability to control and profit from aspects of an individual’s identity, in Tsuda’s case his distinctive voice. The protection applies “if the purpose of using the voice is exclusively to take advantage of its commercial appeal”, Takahashi said, describing a voice to be “as symbolic of one’s personality as portraits are”.
At one point, the account had more than 200,000 subscribers and, according to the legal complaint, the clips would have earned its owner between ¥500,000 and ¥75,000 in monthly revenue, the Kyodo news agency said. Describing the content as “sordid”, Tsuda’s legal team claimed the account had only attracted attention because it had cloned the “attractive voice of a popular actor”.
TikTok said in a statement it would “respect the court’s judgment while considering what steps to take after scrutinising details”. It added: “We will continue to sincerely work on the balance between technology development and rights protection. ” In 2024, actors in Japan launched a campaign called “No More” to oppose the unauthorised use of their faces and voices in AI-generated content.
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