ABG says it has a comprehensive Airwalk apparel and footwear plan for Penney's.
For more than three decades, Airwalk has been bringing its SoCal style and attitude to consumers around the world through its sneakers. The company says the brand “inspires nostalgics and those who crave the unconventional to go against the grain and express their individuality.”
Penney’s Airwalk collection has distinctive graphics and bold colors. The high-tops and low-tops are available in men’s, women’s and kids’ sizes. In December 2020, the Simon Property Group and Brookfield Asset Management, which acquired Penney’s retail and operating assets, lifted Penney’s out of bankruptcy.
ABG owns several retail and fashion brands — among them Brooks Brothers, Lucky Brand, Barneys New York, Greg Norman, Nine West and Forever 21. ABG is a strategic partner in Penney’s with Simon and Brookfield, and has become a big factor in feeding merchandise to Penney’s and hopefully, fueling sales. The key to Penney’s long-term survival is to rev up revenues, particularly in the face of greater competition from the likes of Kohl’s Corp. and Target Corp.
Since 1986, Airwalk has been creating performance and lifestyle gear focused on skateboarding and action sports. The brand’s offerings include men’s and women’s apparel, footwear, accessories including skate hard goods, which are available in the U.S., Latin America, Europe and Asia.
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