Valentine’s Day is almost here. In the floral business, that means it’s time to buckle down.
A person’s nose can build up a certain immunity to flowers over time.
“We will just design all day, and then I’ll come in and probably start working back at like 8 tonight and work all night,” she said. “It’s Super Bowl week — this is our Super Bowl.” “I did wedding flowers for one of my brides, and liked it more than planning,” she said. “And I’ve come a long way. I look back at my old arrangements, and I’m like, ‘Oh my gosh.’”
That can be a challenge, since the flowers aren’t as fresh, and she said they can sometimes freeze in transit — an added thorn to an already difficult process. She said what she likes about flowers is that they’re cheerful. Especially this time of year, they can be a counterweight to the grayness of winter.
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