Humanitix co-chief executive calls for ‘proper prosecution’ for people and online sites that buy tickets for the sole purpose of reselling them at huge markups
Humanitix co-founders Joshua Ross and Adam McCurdie. ‘Fans should be getting a real chance at a real price and at a fair price,’ says Ross.Humanitix co-founders Joshua Ross and Adam McCurdie. ‘Fans should be getting a real chance at a real price and at a fair price,’ says Ross.The government must ban dynamic pricing and banish scalpers if consumers are to pay fair prices for concerts, the head of Australia’s largest locally owned ticketing platform says.
Anti-scalping laws vary from state to state. For example, in New South Wales and South Australia, it is illegal to resell a ticket for more than 10% of the original price. In Victoria, this rule only applies to concerts the government deems “major events”.“That should be tightened up,” he said. “I’m waiting for Albanese’s call because I’m happy to chat about this.”
“The question is, do they make a lot of money from dynamic pricing? And if the answer is yes, do you think they’d ever say publicly that dynamic pricing should be banned?” he said. “Pricing of tickets and the use of dynamic pricing, is a decision made by the artist, management or rights holder with the promoter, and not by the ticketing agency,” they said.
The proposed changes to dynamic pricing target those companies that change prices during a transaction, as opposed to more acceptable practices such as lifting the price of short stay accommodation during peak periods, which customers are aware of when they start the booking process.
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