Shaping everything from meal choices to eco-conscious shopping trends, Aldi has evolved from shopper dockets and rewards to become a cultural institution at a time when our two majors are sinking.
The first time they fell for an Aldi Special Buy, that is. Was it the motion-activated toilet bowl nightlight? The log splitter, unicycle, tennis ball launcher, night vision goggles? Maybe the motorbike helmet orMine was large-scale infrastructure: a seven-seater outdoor modular with water-resistant cushions and sleek styling. Followed by the musk pink ski pants , the Belinda Jeffery cookbook, the marble hall table, the jade jowl roller thingy, and garment steamer.
We’re at the social media-led entitled tipping point where we’re not just looking for cheap groceries and chainsaws any more. We want experiences! And if that experience includes a week in Phuket for not much more than I paid for the outdoor modular, sheesh, who could resist?
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