Too big to live, too loved to die: Big Tech's billion dollar curse of the free
about how it uses data, but if it cheated here it would be beyond catastrophic.
If Google isn’t making any money from you on Gmail, and there are billions like you, the numbers can explode in no time. Even if the company’s only losing a cent a day per free user, that's $3.5bn a year for a billion users. It could be a lot more - Workspace business subscriptions start at 20 cents/day, and doesn’t offer much more than free.
Will Gmail fail? Google is still immensely wealthy, and can put off hard decisions for a while. Next year is going to be very hard, quarter by quarter, and the conversation may look very different in 2024. But while Amazon can and almost certainly will find a way out of Alexa, Gmail matters incomparably more to incomparably more people.Share
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