The perennial It girl is winding down retail operations due to challenging retail conditions.
is shutting down her namesake label. Chung took to her Instagram on Thursday to share with fans that she has been winding down operations at her fashion line for the past few months, citing challenging retail conditions as the reason for the closure.
"The decision to close was not taken lightly, not least because I am so grateful for the passion and creativity the team at AlexaChung brought with them every day and the faith everyone involved had in this endeavor," added Chung on social media. Chung — the perennial It girl who easily translates her witty charm into an expertly styled trench coat or graphic T-Shirt — spent over a decade fronting campaigns and collaborating on capsule collections before launching her eponymous label in 2017. Having mastered the art of influencing before it became an actual profession, Chung was a welcome addition to the large pool of contemporary designers. Her collections clashed masculine and feminine tailoring and introduced a mellow-chic aesthetic.
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