Alexander Isak signing is proof of new Newcastle United owners era of power and professionalism nufc
Newcastle United Sporting Director Dan Ashworth and NUFC Head of Recruitment Steve Nickson having flown out by private jet and sorted the transfer, with now just the wait for the medical to be confirmed and the club to prepare their in-house media stuff with the new signing, in advance of the official unveiling / reveal.
Times have moved on and the NUFC media, especially the local papers / journalists, don’t know anything at all, ever. A far cry from the good old days of you only finding out for the first time about any Newcastle United signing when the Evening Chronicle came through the letterbox. Newcastle United now have millions and millions of people that they can instantly communicate directly with, via their official website and all of their official socials.and Eddie Howe in key roles, we are seeing a Newcastle United like never before.
The most visible / public is of course the transfer business and this Alexander Isak deal takes us into somewhere around the £210m / £220m ballpark of spending in 2022. Just a reminder as well, this is well over £200m+ of NET spending, as it is only coppers that have come in from the clearout of players so far.
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