The footwear mogul opens up about his enviable work ethic as the CEO and talks plans for global expansion. ad
Alexandre Birman:
I start every weekday at 7 a.m. through WhatsApp or calls, and sometimes I am on calls until 10 p.m. at night. On Saturday, I have some calls or go to stores. From Saturday afternoon to Monday morning, we turn off. Sunday is our sacred day. We turn off the phones and if you call someone, you’re really breaking a big rule.I have a very structured schedule. Every Monday, we have an executive director meeting. We start at 10 a.m., we finish at 5 p.m.
Fairchild Studio: You’ve spent the last few years adding 6 new brands to the portfolio. Take us inside your acquisition strategy. In 2019, we kicked it off with our licensing deal with VF for the Vans brand in Brazil. Then COVID came. Very quickly, we came out of it and acquired Grupo Reserva. Arezzo is really prepared to plug and play, and we have a pipeline of brands that will be acquired.
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