Alfa's new Bottega studio is working on a 33 Stradale follow-up, similarly inspired by a past icon
Other cars that could inspire the second model include the Alfa Romeo Montreal from 1970 and the 1960 Alfa Romeo Giulietta SZ.
The styling need not always be retro facing. “There are exercises in the past that have been very looking forward looking,” Fiorio said in reference to the 1968 Carabo concept, built on a 33 Stradale platform. However, the company recognises that most wealthy Alfisti want to own replicas of past models. “We have to do something that will be well perceived by clients,” he added.Every model produced by the Bottega will be low volume, with 50 or fewer the maximum run.
Alfa Romeo’s plan under the Bottega scheme is to launch new models every year, “even if you conceive it every two or three years”, Furio said, suggesting special editions are being planned. The Bottega will also sell artwork or Alfa-related items such as stand-alone versions of the ‘scudetti’ shield grille or helmets.
The division will have to be self-supporting within Stellantis, meaning sales of the 33 Stradale cars will be profitable. However, profits are not the ultimate goal. “The main purpose is to give a booster to our brand equity,” Fiorio said.
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