.alisoneroman: 'There are certain things that can only come from failing in a really epic way in a very public forum. You become more nervous and afraid and ashamed. But you also become a little bit more brave.'
that she was telegenic. She is the rare influencer who projects the same energy in person as she does on camera. Her wit and candor buoy the cooking video genre from informative to outright entertaining. Some of her fans comment that they tune in every week with no intention of making the recipes, just to watch Roman try to dislodge ingredients from her overstuffed refrigerator. During the Passover shoot, Roman’s assistant sits curled up on an orange couch, fact-checking the cook’s quips.
Roman keeps her flaws on-camera. In a recent video she filmed with a friend who never bakes, she repeatedly insists she “loves teaching” while simultaneously micromanaging the process of making a fruit tart, down to adjusting the cherry her friend had placed on top. Based on the comments, viewers found Roman’s need for control endearing—she knows her stubborn attitude is her appeal.
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