Serving up digital advertising alongside sports journalism can have incredibly damaging consequences. It’s something we at the Guardian want to avoid – and give our readers the chance to avoid, too
ou will no doubt have heard the gambling industry’s famous slogan: “When the fun stops: stop.” This has never seemed like a very good motto, even for the gambling industry, which has somehow managed to wheedle the word “fun” into its own public health warning.
By contrast this is not a grey issue, no matter how hard those who work in the industry might try to make it one. Aggressively marketed online gambling, always available, a constant gabbling soundtrack to every single sporting event: this is purely parasitic. Some will point out that it is the government’s job to regulate this, not a news website. But it turns out the government is – and this might come as a surprise – absolutely hopeless at this, as is the Premier League. Recently there was a UKStandards Association case which established that Peter Crouch is unappealing to children. The ASA concluded the Crouch had “overwhelmingly adult commercial appeal”, basically so he can keep on gurning away pushing smartphone gambling stuff at sports events.
And so, having spent 600 words jibing at the gambling industry for taking money from impressionable people at the click of an online button, it falls to me to ask Guardian readers if they might consider clicking on the link that allows them to support this entire free news media enterprise.
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