Supply issues, inflation and war in Ukraine fuel Google parent company’s first-quarter struggles
In a call with investors on Tuesday, Alphabet’s chief executive officer, Sundar Pichai, said the viewership and customer base for YouTube was evolving and expressed a positive outlook for the future.
Despite the shortfall, Google remains dominant in the online ad market. Google advertising made up 82% of Alphabet’s total revenue in 2021, and it is expected to grab 29% – the leading share – of the $602bn global online ad market in 2022. This is at least the 12th straight year Google has been on top, according to Insider Intelligence.Cloud sales grew at a slower pace than a quarter ago, and Google’s “other” revenue, which includes app, hardware and subscription sales, was $6.