The US Federal Trade Commission says Amazon uses deceptive 'dark patterns' to enrol customers in its paid-for premium service.
abc.net.au/news/amazon-sued-for-tricking-prime-customers/102508902Amazon has been accused of enrolling millions of consumers into its paid Prime subscription without their consent and making it hard for them to cancel.It still takes users at least five clicks to cancel membershipThe US Federal Trade Commission is suing the e-commerce giant in federal court in Seattle, alleging it "knowingly duped millions of consumers into unknowingly enrolling in Amazon Prime".
It is one of several actions taken by President Joe Biden's administration intended to rein in the outsized market power of Big Tech firms and increase competition to protect consumers.The FTC has been investigating the Prime program since March 2021. Amazon also committed "intentional misconduct" meant to delay the FTC's investigation by providing "bad faith" responses to requests for documents, the agency said.
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