Is the future of football internet-only?
There were a few signs of who was running the show, though: the Prime logo in the top-right corner; the players miming the swoopy-arrow logo in promotional segments; a section of the pregame show sponsored by Audible; the prompt to ask Alexa who led the league in passing yards; the “Prime Stories” bit showing the most important storylines heading into the game.
It’s possible that Amazon had spare ad inventory to fill with its own stuff, but it also wouldn’t be surprising if the company is happy to forego ad revenue to help the broadcast serve as one big advertisement for its services. Amazon keeps saying it views its NFL investment as a long game, one that could ultimately be much bigger than ad revenue. It clearly wants Prime to grow more than it needs a few more of T-Mobile and Chipotle’s dollars.
The broadcast came through my Fire TV Stick in 1080p because the dream of 4K sports is apparently still just a dream. It did have Dolby Digital Plus audio, though through my TV speakers, it sounded like Amazon has some mixing work to do. I could sometimes hear the players clearly but not the crowd, so it occasionally felt like the game was being played in front of a crowd of about 16 people.
Prime Video also offered the game with a broadcast in Spanish, which was nice, along with a broadcast paired with “Prime Vision,” an always-on view of Amazon’s Next Gen Stats. The Dude Perfect broadcast was more like hanging out on the couch with your friends while the game plays on silent in the background. It’s fun! But it’s not really a football show.
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