Any attempt by Amazon to make inroads into the $38b local pharmaceutical sector would face a tough time due to stringent rules and regulations.
The local arm of retail giant Amazon has filed a trademark for the term "Amazon Pharmacy", suggesting it could be looking to enter Australia's highly regulated pharmaceuticals market.covers a number of goods and services classes in the pharmacy space, including various medical apparatuses, medication dispensers, online pharmacy retailing and the distribution of prescription medication.
Amazon has experienced a slow uptake after it first launched in Australia in late 2017, reporting a loss of $5.3 million after tax on $260 million in revenue for its first full year of operation. It's also unlikely Amazon would be able to significantly undercut drug prices, with the government's Pharmaceutical Benefits Scheme limiting the amount Australians pay for some medication to $41 or $6.60 for concession card holders.
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