To be a top performer in the digital economy — to become truly future ready — you need a playbook. Now you have one.
"This book is essential for any company on its exciting digital journey, whether just starting out or well along the path. A solid playbook that helps keep everything and everyone focused on this transformative challenge." —"The digital economy reaches ever more deeply into all aspects of our lives. To adapt and thrive in this new context, companies need to be future ready.
Shamim Mohammad, Executive Vice President, Chief Information and Technology Officer, CarMax; independent member of board of directors, UNFIis the definitive handbook to achieving superior competitiveness in the digital age. It provides a clear road map to overcoming the inevitable difficulties faced along the transformation journey and an inventory of the attitudes, tools, and skills required.
Gail Evans, Executive Vice President, Chief Digital and Technology Officer, Disney Parks, Experiences and Productsis Director and a Research Scientist at MIT's Center for Information Systems Research at the MIT Sloan School of Management. She is the coauthor, with Peter Weill, ofis a Senior Research Scientist and Chairman of CISR. His writing and research have appeared in
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