The Coalition for Trusted Reviews looks to curb fake reviews in an industry-wide push.
The marketplace of the internet has turned into a game of Russian roulette as platforms providing everything from household goods to airline tickets are becoming less trustworthy with the rise of fake reviews. Now, the heavy hitters of online commerce are joining forces to put an end to fake reviews. Sites including Amazon, Booking.
Those areas are alignment across the online commerce industry, sharing best practices on content moderation, sharing information on how fake reviewers operate, and working with academics and government officials. Fake reviews have been in the crosshairs of platforms like Amazon for quite some time. Last summer, the online marketplace announced it filed a lawsuit against the administrators of over 10,000 Facebook groups.
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