Amazon blamed the price hikes on 'increased inflation and operating costs,' along with increased expenses tied to faster delivery and content production for its Prime Video streaming service.
In France, the price of an annual Prime membership is going up to 69.90 euros from 49 euros, a 43% increase. German Prime members can expect a 30% hike in their annual Prime prices to 89.90 euros, up from 69 euros.it would raise the price of its annual Prime membership for Americans to $139 from $119, the first such increase to its discount loyalty program in the U.S. since 2018.
Amazon blamed the price hikes on"increased inflation and operating costs," along with increased expenses tied to faster delivery and content production for its Prime Video streaming service,Business
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