Amazon is talking with video app owners about letting it sell some of their ad inventory outside of Fire TV, including on Apple TV and Xbox
By Sahil Patel Jan. 9, 2020 7:39 pm ET Amazon. com Inc. has been building a business selling ads on its Fire streaming television platform. Now, it wants to sell some ads for the first time on other streaming TV systems such as Apple TV and Xbox, according to people familiar with the matter.
App owners already working with Amazon Publisher Services include CNN, Discovery and A&E, as well as digital video platforms such as Pluto TV and Tubi TV. Amazon has told publishers it can fill ads at higher prices—as much as $40 per thousand impressions—than other third-party ad-selling platforms, the person said.
The advertising industry expects Amazon to become increasingly competitive with Alphabet Inc.’s Google and Facebook Inc., the dominant ad sellers in digital advertising. Amazon already controls an ad-buying platform used by media agencies and marketers to connect with ad-supply platforms.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bernie Sanders taps Amazon employees to blast the company's record on climate changeThe ad features two employees who have been warned by Amazon for speaking to the press.
Read more »
The Best Boots You Can Buy on Amazon, According to ReviewsNow, which ones come with Prime...?
Read more »
Alibaba undercuts Amazon in Europe to woo wary brandsAfter years of reconnaissance, China's retail king Alibaba is finally makin...
Read more »
Fires in Amazon forest rose 30% in 2019The number of fires in the Amazon rainforest grew 30.5% in 2019 from the previou...
Read more »
Phoebe Waller-Bridge: from struggling to find work to $20M Amazon deal - Business InsiderHow 'Fleabag' creator Phoebe Waller-Bridge went from struggling to find work in her 20s to scooping up 3 Emmys, 2 Golden Globes, and a reported $20-million-a-year Amazon deal
Read more »
Microsoft Is Winning The ‘Cloud War’ Against Amazon: ReportMicrosoft is now the most popular cloud services supplier and is steadily gaining market share against major competitors like Amazon, according to a new survey from Goldman Sachs by skleb1234
Read more »