Leaked internal data shows Amazon's Black Friday revenue jumped from a year earlier, crushing the broader industry which suffered declines
results. But internally, Amazon shared more on its performance during the all-important post-Thanksgiving shopping period.
The numbers, reported to some of its managers and obtained by Insider, show Amazon revenue rose more than 10% on Black Friday versus a year earlier. That was despite a broad decline in online spending across the rest of the e-commerce industry.10.68% better than last year on revenue 81.3 million units were sold — an average of 56,000 orders a minuteShipped 56.
The overall e-commerce spending on both Black Friday and Cyber Monday dropped from the previous year, according to Adobe Analytics. Shoppers spent $10.7 billion on Cyber Monday, down 1.4% from last year, and $8.9 billion on Black Friday, a 1.3% year-over-year decline, Adobe said. During the weekend from Thanksgiving Day through Cyber Monday, total online spend was also down 1.4% year-over-year to $33.9 billion, Adobe data showed.. In a recent survey by e-commerce analytics firm Profitero, Amazon was the lowest-priced retailer across all categories except one, offering 14% cheaper prices on average than competitors. Subscribe to push notifications
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