Amazon will spend billions of dollars in two gigantic acquisitions that, if approved, will broaden its ever-growing presence in the lives of consumers.
From what you buy online, to how you remember tasks, to when you monitor your doorstep, Amazon is seemingly everywhere.For companies such as Amazon, data collection is for more than just data’s sake.In recent weeks, Amazon has said it will spend billions of dollars in two gigantic acquisitions that, if approved, will broaden its ever-growing presence in the lives of consumers.
“Its obvious intent, through all the other products that it sells to consumers, is to be in your home. along with the privacy issues come the antitrust issues because it’s buying market share.”Some estimates show the retail giant controls roughly 38 per cent of the US e-commerce market, allowing it to gather granular data about the shopping preferences of millions of Americans and more worldwide.
Even consumers who actively avoid Amazon are still likely to have little say about how their employers power their computer networks, which Amazon – along with Google – has long dominated through its cloud-computing service AWS.“It’s hard to think of another organisation that has as many touch points as Amazon does to an individual,” Ian Greenblatt, who heads up tech research at the consumer research and data analytics firm JD Power, said.
Whether that will relieve concerns is another matter, especially in light of research about Amazon’s other devices. Earlier this year, a group of university researchers released a report that found voice data from Amazon’s Echo devices is used to target ads to consumers – something the company had denied in the past.
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