In a recently published report, Amazon is claimed to have used Alexa to serve targetedads.
It appears that Amazon might be using its speakers to send you targeted ads, according to a recent report published online. To collect the data required to send you personalized ads, Amazon has been sharing transcripts of your conversation with its Alexa smart assistant with third-party businesses.
Now, targeted ads aren’t technically bad; it’s just how companies come across that data and how transparent they are about what they collect and how they use it. Amazon replied to the reports, saying that, like other companies, Alexa uses voice data to influence ads that it produces across different mediums. It’s in the same vein as if you were to request a song through Alexa or if you purchase an item on Amazon.com.
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