Amazon Prime bets big on NFL’s 'Thursday Night Football'

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Amazon Prime bets big on NFL’s 'Thursday Night Football'
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The e-commerce giant is launching a new hub for exclusive deals on NFL-licensed content and hosting special VIP experiences for 'Thursday Night Football.'

has invited more than 250 Prime members who add Thursday Night Football to their Prime Video watchlist to attend a party at the Fonda Theatre in Los Angeles.

Attendees will experience Thursday's game between the Kansas City Chiefs and Los Angeles Chargers through LED screens enabled with interactive features, X-Ray and Next Gen Stats powered by AWS and sound effects from key game moments amplified by DJs. Meanwhile, more than 150 Prime members who added specific "Thursday Night Football" games to their Prime Video watchlist will receive tickets and transportation to the game, a hotel room and personal video from a hometown player. Once at the game, Prime members will meet with special guests, including retired players, for a behind-the-scenes look at pregame warmups on the field.Since its launch in 2005, Amazon Prime has surpassed more than 200 million members globally.

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