Sign of the times? 💸 Prime Day shoppers this year were more interested in things like dishwasher pods, diapers and snack packs.
While inflation didn't seem to hurt sales, it may have influenced what products consumers bought. Shoppers chose utility items over indulgences, reaching for household products like Amazon Basics trash bags and Cascade dishwasher pods, said Melissa Burdick, president of Pacvue, which helps companies advertise on Amazon and other e-commerce platforms.
Consumers also shunned big-ticket items for smaller purchases. Approximately 58% of Prime Day items sold for under $20, while just 5% sold for over $100, according to Numerator. About 34% of surveyed shoppers said they waited for Prime Day to buy something at a discounted price, and 28% passed on a good deal because they didn't view it as a necessity, Numerator found.
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