Amazon Prime Video Appoints Sahar Baghery as Head of Content in France

Sahar Baghery has been appointed head of content for Amazon’s Prime Video in France, succeeding Isabelle Bertrand. The Paris-born executive joined Prime Video in 2018 as head of business deve…

has been appointed head of content for Amazon’s Prime Video in France, succeeding Isabelle Bertrand.

In her new role, she leads a team of local content experts to negotiate library deals with studios, buy second-window rights to movies — either third-party produced or Amazon Originals — and buy first-window rights to scripted series and exclusive documentaries. The executive starts her new role at Prime Video in France at a pivotal time. The streamer now has to invest 20% of its annual revenues in France on local content — both series and movies — as part of a French decree that stemmed from theThe legislation was put forth by the European Commission to place streaming giants on an even playing field with existing players across Europe. France was the first country in Europe to have set out its new rules and regulations.

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