Amazon will put ads in the free version of Prime Video that comes with Amazon Prime. You'll need to pay a new monthly fee to get rid of ads.
Prime Video’s ad-free experience will cost an extra $2.99/month on top of your Prime subscription or your current Prime Video subscription. The move makes sense in the grander scheme of things because many of Amazon’s biggest rivals have already launched cheaper ad-based subscription tiers.
To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.. There’s definitely value in there, and, as a subscriber myself, I probably won’t mind the ads. Assuming Amazon doesn’t overdo it. But it’s unclear what Amazon’s “limited” advertising experience will look like.
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