George Schweitzer has enjoyed a broad career out of a very narrow practice. He finds new ways to get people to watch more TV. Those methods can range wide. He once tucked a paper-thin interactive v…
He had a hand in getting David Letterman and Jay Leno to sit down for a promo during CBS’ 2010 broadcast of the Super Bowl that made jaws drop.will succeed Schweitzer as the head of marketing at CBS, a transition that will see Schweitzer, who has been with CBS since 1972, take on the role of chairman of marketing at CBS and transition in the Spring into an adviser to the company.
Benson, no stranger to the dynamic, will join CBS in October after working as head of marketing for Amazon Studios since 2015.
Like Schweitzer, Benson has an arsenal full of marketing maneuvers. At ABC, his team placed tune-in notices on dry-cleaning bags for “Housewives,” had people dress up as stars in public venues for “Dancing with the Stars,” and designed an online experience for “Lost” that used alliances with advertisers like Verizon Wireless and Coca-Cola’s Sprite.
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