Alexa's new object recognition feature could remedy issues that deter users from placing grocery orders through smart devices:
the checkout experience through computer vision and machine learning. The Echo Show could serve as an entry point into a streamlined grocery ecosystem, ready to fulfill the needs of consumers directly from their kitchens.
By embedding computer vision capabilities within Alexa, Amazon could remedy issues that deter users from placing grocery orders through smart devices. Amazon has long pursued the strategy of making ordering as seamless as possible to encourage purchases on its platform. However, consumers have not taken to voice interfaces as a means for grocery shopping: Only 2% of 50 million Alexa device owners completed a purchase using voice in 2018, The Information.
An Alexa device with object recognition capabilities could streamline the ordering process, particularly for requests of restocking existing groceries. Visual ordering could become even more powerful if Amazon gets customers to place cameras directly in refrigerators or pantries, enabling Alexa to automatically order low-stocked foods. pass to Business Insider Intelligence and gain immediate access to the Connectivity & Tech briefing, plus more than 250 other expertly researched reports.
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