Amazon Scores Big With First ‘Thursday Night Football’ Game

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Amazon Scores Big With First ‘Thursday Night Football’ Game
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Nielsen says 13 million viewers watched the Sept. 15 contest on Prime Video and local over-the-air affiliates.

, and the combined streaming and over-the-air viewership exceeded that number for the first game. The Sept. 15 contest was up by 47 percent overAmazon’s own metrics, which include more detailed information about viewers watching via Prime Video , puts the audience forat 15.3 million. The game also had several alternate streams, including one on Amazon’s Twitch platform.

On the flip side, the last Chargers-Chiefs meeting late in the 2021 season — also on a Thursday — drew nearly 18 million viewers on Fox and NFL Network. Compared to the NFL’s other week two telecasts,double bill but came in behind Sunday telecasts on CBS, Fox and NBC, which ranged from just over 14 million to 27.4 million viewers.

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