AMC Theaters will begin to charge based on seat location
America’s largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will now cost more. The ticket pricing initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year. Three pricing tiers will soon be offered.
“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, AMC’s chief marketing officer, in a press release. AMC said a seating map will show the adjusted prices and Sightline will only be used on showings after 4 pm. Live theater, such as Broadway, has long been using a similar method of pricing for seats .
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