Win Big Media CEO Phillip Stutts argues volatile market factors have American consumers prioritizing price over brand loyalty.
"Netflix was going to project 2.5 million new subscribers, had a 200,000 subscriber loss. We actually told our clients in February that we saw this coming," Stutts said.
Win Big Media CEO Phillip Stutts says America's"angst-ridden consumer" is choosing price over brand loyalty during a volatile market. "I think there will be many more streaming services that are going to see cuts in the economy, and it's going to be a problem," he continued., many Americans signed up for services they may now find nonessential.
"They've finally just said, 'You know, I've got to make some budget cuts. This is $7 or $10 or $20 a month. I can cut three of these and improve my budget situation,'" Stutts explained. "And that's what we're seeing."
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